POINT OF VIEW CONSULTING
Branding Services
Our services focus on research, strategy, creativity, engagement, and execution solutions aimed at achieving desired outcomes.
We provide various brand-related services like brand research, brand creative, brand management, and brand strategy.
Our brand research services cover market segmentation, brand equity research, and messaging prioritization.
We offer brand creative and design solutions such as website development, marketing campaigns, and sales tools. Additionally, we deliver brand strategy services like brand architecture, customer experience strategy, and vision, mission, values development.
Finally, our brand management services include brand tracking and measurement, brand champion networks, and infusing the brand into recruitment, performance, and compensation.
Our Services
1
BRANDING
Branding is the art of connecting a brand's purpose, vision, and mission with its customers, requiring a delicate balance of trust, confidence, beauty, familiarity, and affinity. we specialize in creating strategic brand developments for companies at any stage of the business lifecycle, ranging from start-ups to corporate spin-offs, with over 100 companies served worldwide. Our comprehensive branding services include brand DNA, uniform and apparel design, positioning, messaging, brand guidelines, packaging, voice/tonality, collateral and sales materials, logo design, presentations and demos, and retail design.
2
CAMPAIGNS
Our campaigns are designed to drive consumer engagement and action, focusing on the mathematical formula that properly plans the medium, message, and target audience. We use our expertise to create comprehensive plans, deploy strategies, measure analytics, and craft disruption together. Our results-driven, data-backed approach includes digital advertising, social media marketing, experiential/trade shows, SEO/SEM, lead generation, email marketing, marketing automation, outdoor media, television/print media, and more.
Our Approach
Envision
- Align brand and business strategy
- Develop competitive framework and messaging
- Analyze trends
- Conduct social media sweep
- Validate markets with internal ideation and employee engagement strategies
- Conduct SWOT analysis
Execute:
- Communicate and train employees on brand engagement
- Operationalize the brand
- Develop corporate identity and brand guidelines
- Create sales tools and training
- Execute marketing strategies
- Create a customer experience journey to bring the brand to life
- Launch the newly defined brand through a campaign
- Manage brand metrics and infusion into organizational culture.
Explore
- Conduct qualitative customer insight research
- Evaluate brand health metrics
- Research customer value drivers and decision making processes
- Map importance and performance attributes
- Assess name and brand equity
- Develop brand architecture system
- Conduct external hypothetical assessment and brainstorming
Evaluate:
Evaluate:
- Conduct rigorous quantitative research to evaluate brand positioning and messaging
- Define positioning, pillar, and brand strategies
- Adapt core messaging to target audiences
- Develop a strategic roadmap prioritizing high-impact activities
Get a Free Quote
Point of View Consulting is here to help you create an effective and compelling brand that will set you apart from the competition. Our team of branding experts will work with you every step of the way to ensure that your brand is a success. Contact us today to get a free quote for your project. Let us help you build a brand that truly represents you.